Law Practice Division Annual Podcast Underwriting Sponsorship

Align your brand with the American Bar Association’s Law Practice Division and engage legal professionals through authentic, thought leadership-driven podcast content. The Law Practice Today Podcast delivers real conversations on the trends, challenges, and strategies shaping today’s law firms—making it a powerful platform for sustained brand visibility.

Total Investment: $10,000

Deliverables

  • Exclusive underwriting sponsor of the Law Practice Today Podcast for the full annual term

  • One (:30) sponsor message (50–65 words) featured in each episode, allowing for emotional pauses and pacing

  • Sponsor acknowledgment included in podcast description

  • Short sponsor tagline (10 words or less) submitted to podcast platforms (Apple, Spotify, etc.) though there are no guarantees that the podcast providers will include descriptions

  • Inclusion in Law Practice Today monthly email promotions distributed to 40,000 subscribers with average open rates of 30%

  • Minimum of 24 podcast episodes during the sponsorship term

  • Sponsor message remains part of all episodes during the active term

Optional Add-On

Script Update Package – $4,000

Enhance campaign flexibility with the ability to refresh messaging throughout the year.

  • One-time fee of $4,000

  • Includes up to four (4) script updates annually

  • Each change requires a minimum of 30 days’ written notice

  • Advance payment required prior to first update

Important Notes:

  • Updated script will be applied across all podcast episodes moving forward

  • New messaging will automatically replace prior versions and remain active until revised