Position your professional development solutions in front of attorneys actively focused on career growth and advancement.

The ABA Career Center reaches legal professionals who are investing in skill‑building, leadership development, or evaluating their next career opportunity through trusted ABA content and programming. Advertising within the Career Center allows brands to engage this audience at the moment they are most receptive—delivering sustained visibility and credibility across the Career Center Digest and Career Development Webinar Series promos and programming.

Key Advertiser Benefits

  • High‑intent audience: Direct exposure to attorneys and legal professionals who are actively seeking career guidance, development tools, and new opportunities

  • Trusted environment: Brand alignment with the American Bar Association, reinforcing credibility and confidence in your solutions

  • Strong Content Engagement: Brand visibility through the Career Center’s two email platforms, delivering valued content with above‑industry open rates (50%+) and click‑through rates exceeding 9%.

Sponsorship Opportunities

Career Center Bronze Sponsor - $7,500 (Three Presenting Sponsorships)

  • Includes two monthly Career Center Digest Email Presenting Sponsorships and one Career Development Webinar Series Promo Email Presenting Sponsorship

Career Center Gold Sponsor - $13,500  (Six Presenting Sponsorships)

  • Includes three monthly Career Digest Email Presenting Sponsorships and three Career Development Webinar Series Promo Email Presenting Sponsorships

Career Center Platinum Sponsor - $24,000 (12 Presenting Sponsorships)

  • Option to select up to 12 Presenting Sponsorships based on availability in either the Career Center Digest Email and/or Career Development Webinar Series Promo Email

Career Development Webinar Series Sponsor - $10,000 (for 3 sponsored webinars) or $3,500 per program

  • Position your brand where career‑focused legal professionals return again and again—through the Career Center’s highly attended development programming, with extended on‑demand visibility for up to three years.

Explore the Career Development Page
Explore the Career Development Page

Career Development Series Promo Email

Launched on the first Thursday of each month, the Career Center’s Career Development Webinar Series is promoted through a dedicated email highlighting upcoming programming. This monthly announcement showcases timely, skill‑building webinars led by experienced professionals, with each live session focused on practical strategies, emerging trends, and actionable guidance. The series is designed to support legal professionals in strengthening their careers and long‑term professional trajectory.

Audience: 50,000
Average Open Rate: 50.88%
Average Click Through Rate: 9.49%

View Example
View Example

Materials to Submit and Specifications:

  • Logo for "Sponsored by" banner

  • Lower Banner Ad Specs 600 x 100

Specs:

  • JPG or PNG only

  • No animated GIFs

Career Center Digest Email

Delivered via email on the second Thursday of each month, the Career Center Digest reaches legal professionals committed to career advancement and long‑term growth. The digest highlights timely resources, expert insights, and practical tools designed to help readers strengthen their skills and navigate evolving career opportunities.

Average Open Rate: 55.07%
Average Click Through Rate: 28.75%
Audience: 4,500+

View Example
View Example

Materials to submit for Sponsored Content:

  • Logo for "Sponsored by" banner

  • Headline: 25 characters MAX  

  • Branded content: 25-30 words MAX  

  • Text for CTA line + link: 50 characters MAX  

  • Image to accompany content: 150x150 px, PNG format

Career Development Webinar Series Sponsorship

Average 300-400 Registrations per webinar with an average attendance of 150.

This sponsorship connects your brand with attorneys actively investing in their professional growth, placing your organization alongside trusted Career Center programming. Deliverables are designed to drive meaningful visibility and repeated touchpoints with a highly engaged legal audience.

Sponsorship Highlights: 

  • "Webinar brought to you by" tagging in pre/post marketing materials

  • Visibility on opening slides of webinar

  • Webinars available On Demand for up to three years providing additional brand exposure for sponsor

  • Attendee roster - includes name, company, city, state (emails provided for those opted-in to receive information from sponsors)

  • Recognition on registration webpage