LAW PRACTICE TODAY

Rates & Submissions

Law Practice Today (LPT) is the monthly digital periodical produced by the ABA Law Practice Division. The importance and value of law practice topics to every attorney is exemplified by the ABA’s decision to provide LPT to the entire ABA membership as a key added-value component, increasing readership by nearly 400%. In addition, LPT recently underwent a complete redesign, making it visually appealing and adding features to increase SEO and social media value to the publication.

law practice today cover
250+: 35%, solo: 16%, 2-5: 12%, 20-49: 11%, 10-19: 7%, 100-249: 6%, 50-99: 6%, 6-9: 6%

Readership

Average Direct Email sends per issue - Over 300,000
Average web views per issue - 60,000
Total monthly average impressions - Around 340,000

Did you know Law Practice Today reaches all ABA members?

lpt banner examples

Advertising Options

Leaderboard Banner

Leaderboard is the most prominent placement in Law Practice Today in the email and web format.

Size 728x90 pixels
Exclusive per month

Medium Rectangle Banners

High visibility square banners align on the right side of the web format and next to the lead articles in the email format.

Size 300x250 pixels
2 positions available per month

Sponsored Content

For the first time, LPT will provide an exclusive opportunity (one slot per issue; ABA approval required for each submission) to publish substantive content with the editorial contributions for each issue. Whether it is used for thought leadership, white papers or product announcements, this is a unique and highly visible way to get your message across to every attorney in the ABA.

SPECS

 Min 750 words, submitted as a word doc. Also please provide the following information with the article: 

    • Articles require meta descriptions (150-250 characters, including spaces)  

    • 3 summary points that highlight the article (15-30 words each)  

    • Author bio - of they are an ABA, please just provide their member ID, if they are not a member, please provide:   

      • Name  

      • Email  

      • Mailing Address (this is just for our records and will not be public)  

      • Author bio  

      • Headshot (minimum of 1000x1000 pixels or we cannot use the headshot; OK to not provide headshot if you don't have an image large enough)